“Stop Spamming…. Start Promoting”

I have been noticing a lot of people getting the idea that promotion is a copying and paste type deal of the same post on people’s wall who most you never talk to, flooding everyones time-line (on Facebook) or @ replying everyone the same copied message. Why? Well first I would like to say thats not promotion and if you want to argue semantics then fine, it’s not good nor effective promotion which, leads me to think if its not good nor effective why do it? If you fall into this category there is hope for you! You just need to immediately stop and follow a few simple tips. I like to use boxers as an example in this case. You can come out the corner swinging for the fences but, it says a lot about you. One; you are in desperation mode, or Two; you have no discipline. It takes either a freakish mistake by your opponent or a very unskilled opponent to become victim to those tactics. As this relates to us keep in mind that the audience of today is “ON YOU”. They are not new to this and via social media if the are not to savvy at first someone will expose you and then they will know so, that said you can rule out having a weak opponent. Either way your audience will sense those two aspects if your just going out @replying 10,000 tweets of your link i.e. Throwing wild punches hoping one lands. News flash a skilled audience will just pick you apart and maybe have fun doing it. Moral of the story move from what you thought was promotion to doing real promotion which includes Targeted marketing which I will expand upon in the next post. Until then, STOP SPAMMING!