“Target Your Market… Stop wasting your Time”

Whats Up NOLA? From my previous post I want to extent on the targeting market aspect to give you all an idea of just how valuable this is. The best example that I could come up with off the top of my head happens to be this scenario: If I gave you one 4×6 flyer with your music info on it, to put anywhere in a Bestbuy store, where would you put it. Same rules apply when you tweet, update a Facebook status, DM, inbox, whatever. I can’t stress enough just how this is a parallel to great placement. From my Bestbuy flyer placement example, we can quickly find the places in the store you wouldn’t put the flyer. If I’m a rapper I would put it in the Mobile dept, by Geek Squad counter, Or by the Xbox360′s… Common sense right? yet, I see people adding and tweeting people that could care less about you or your music. Ok, there will be some people that will say put the flyer in the music section. True? Somewhat. But, when you have the ability to narrow down your market into specifics you take advantage of the chance. So as a rapper you want to be in the rap section but, you don’t want to stop there you want to be where you are most likely to be followed. Whether that be in the local rap music section or putting it in an area of an artist that fall under the “If you liked this artist you will love me” section. Remember when you shop anywhere they will post things such as “We noticed you like this… well we recommend you that based of what you liked”. Again I don’t want to make these series to long and wordy hopefully you get the example and STOP WASTING YOUR TIME!!! Target your market.