Hey guys and gals out there I wanted to touch on a few basic fundamentals of Marketing and Promotion that I think will help redirect your efforts and you should begin to see real results and save some time. First let me start off by saying get your PROMO GUNS ready! lol <=== yes I just wrote lol and made an arrow out of characters. Which maybe a few years ago would be very unprofessional and maybe still is in many circles but, as you will learn for me it is marketing. I aim to have all my writings as free flowing as possible and to add to that insert as much emotion as possible because if you met me you can clearly see I am down to earth. Now back to the topic at hand which happens to be Marketing and Promotion. Now the reason I am referring you to have your Promo Gun ready is because I will be attempting to show you how directly related Promotion and Marketing are. An unskilled Promo Gun holder would get into the cluttered arena we call the Social Network (i.e. Facebook, Twitter, Foursquare) and just start firing off Promo Rounds and hope they hit somebody. Well what I am here to say is, “That will definitely show that your either new to this or you really are lost and have yet to gain the art that comes with Promotion”. Anybody can’t promote and call themselves promoters but, the people who will maintain themselves at the top will be the effective ones. This is where marketing comes into play. Save your ammo and only shoot promo at customer you have a high potential at hitting! Common sense right? well not so much because while that seems logical we rarely see this put into practice. I see a lot of people who throw promotional material on peoples pages they never talk to “NO-NO”, people who do the same thing they do “NO-NO” or put a large volume of clutter in clutter “NO-NO”. You have to realize that as the web becomes more populated so does the fight for that audience. Narrowing down a potential client, customer, or supporter is key to surviving the clutter. Facebook has a great feature in that you can check out a person “Info” tab and see if they will be a potential client of yours. We should all know that Promotion is about “Conversion”. If you are not promoting to convert someone to do something or become something, Why Promo? Exactly so put your long hours of online work to use in more beneficial ways. Instead of copy/pasting the same note on 40 people’s page hoping one hits on it. Take that time it would have took you to do all that to read their info and select the ones that fit as a possible client, customer, supporter. These are meant to be quick reference writings so I will not drag this out but, MAKE SURE you are using Marketing to aim your Promo Gun before you shoot next time! Hope this helps.

- Joshua “MightyJoe504″ Slack Jr